“Search ads” typically refer to online advertisements that appear in search engine results when users enter specific queries or keywords. Two prominent platforms for search ads are Google Ads and Bing Ads. Here’s an overview of how search ads work:
Google Ads:
Campaign Creation:
- Advertisers create campaigns in Google Ads with specific goals, such as increasing website traffic, generating leads, or boosting sales.
Ad Groups:
- Within each campaign, advertisers organize their ads into ad groups, focusing on specific themes or target audiences.
Keywords:
- Advertisers select relevant keywords related to their products or services. These keywords trigger the display of their ads when users search on Google.
Ad Copy:
- Advertisers create compelling ad copy with attention-grabbing headlines and concise descriptions. The goal is to entice users to click on the ad.
Bidding:
