linked in

LinkedIn Ads is an advertising platform provided by LinkedIn, the professional networking platform. It allows businesses to create and target ads to a specific professional audience based on factors such as job title, industry, company size, skills, and more. Here’s an overview of how LinkedIn Ads works:

1. Ad Campaign Creation:

   • Advertisers begin by creating a campaign with specific objectives, such as brand awareness, lead generation, website visits, or engagement.

2. Ad Formats:

   • LinkedIn offers various ad formats tailored to different campaign goals:
     • Sponsored Content: Promoted posts that appear in users’ LinkedIn feeds.
     • Sponsored InMail: Personalized messages sent directly to users’ LinkedIn inboxes.